Research Wiki · Methods Lab

Pricing analytics

Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios.

Methods family

Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios.

Use methods only after defining the estimand, data structure, assumptions, validation plan and decision consequence.

Van Westendorp analysis

Van Westendorp analysis is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

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Gabor-Granger analysis

Gabor-Granger analysis is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

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Price elasticity modelling

Price elasticity modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

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Revenue curves

Revenue curves is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

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Profit curves

Profit curves is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

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Demand curves

Demand curves is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

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Conjoint-based price simulation

Conjoint-based price simulation is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

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Discrete-choice price modelling

Discrete-choice price modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

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Reference-price models

Reference-price models is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Hedonic price regression

Hedonic price regression is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Survival models for price acceptance

Survival models for price acceptance is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Bayesian price models

Bayesian price models is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Latent-class price sensitivity

Latent-class price sensitivity is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Price-response segmentation

Price-response segmentation is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Promotion-response modelling

Promotion-response modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Markdown optimisation

Markdown optimisation is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Dynamic-pricing models

Dynamic-pricing models is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Price-pack architecture modelling

Price-pack architecture modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Browse linked method entries

Deep entry

Van Westendorp analysis

Van Westendorp analysis is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Deep entry

Gabor-Granger analysis

Gabor-Granger analysis is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Deep entry

Price elasticity modelling

Price elasticity modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Deep entry

Revenue curves

Revenue curves is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Open method
Deep entry

Profit curves

Profit curves is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Open method
Deep entry

Demand curves

Demand curves is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Open method
Deep entry

Conjoint-based price simulation

Conjoint-based price simulation is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Open method
Deep entry

Discrete-choice price modelling

Discrete-choice price modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Method definition

Reference-price models

Reference-price models is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Method definition

Hedonic price regression

Hedonic price regression is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Method definition

Survival models for price acceptance

Survival models for price acceptance is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Method definition

Bayesian price models

Bayesian price models is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Method definition

Latent-class price sensitivity

Latent-class price sensitivity is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Open method
Method definition

Price-response segmentation

Price-response segmentation is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Open method
Method definition

Promotion-response modelling

Promotion-response modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Method definition

Markdown optimisation

Markdown optimisation is a statistical or analytical concept within pricing analytics. It should be selected for the data-generating process and decision question rather than because software makes it available.

Open method
Method definition

Dynamic-pricing models

Dynamic-pricing models is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method
Method definition

Price-pack architecture modelling

Price-pack architecture modelling is a method within pricing analytics. Models that connect price, demand, willingness to pay, revenue and margin under alternative pricing scenarios. Its usefulness depends on data structure, assumptions, validation and whether the output answers the intended decision.

Open method

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