Research fundamentals and study design

Market research is the systematic collection and interpretation of evidence about markets, customers, competitors and commercial choices. Its value lies in reducing a defined decision uncertainty, not in producing data for its own sake.

Primary research collects new evidence for a specific decision; secondary research analyses evidence that already exists. Secondary work should usually come first, with primary research commissioned only for the gaps that materially affect the decision.

Quantitative research estimates patterns, differences or relationships in structured data; qualitative research explores meaning, context and process in depth. The choice depends on the decision and evidence gap, and many strong programmes use both sequentially.

Exploratory, descriptive and causal research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Cross-sectional versus longitudinal research is a decision comparison between Cross-sectional and longitudinal research. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Observational versus experimental research is a decision comparison between Observational and experimental research. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Ad hoc research versus continuous research is a decision comparison between Ad hoc research and continuous research. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Syndicated research versus custom research is a decision comparison between Syndicated research and custom research. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

B2B versus B2C research is a decision comparison between B2B and B2C research. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Consumer research versus customer research is a decision comparison between Consumer research and customer research. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Market research is the systematic collection and interpretation of evidence about markets, customers, competitors and commercial choices. Its value lies in reducing a defined decision uncertainty, not in producing data for its own sake.

Market research is the systematic collection and interpretation of evidence about markets, customers, competitors and commercial choices. Its value lies in reducing a defined decision uncertainty, not in producing data for its own sake.

Market research is the systematic collection and interpretation of evidence about markets, customers, competitors and commercial choices. Its value lies in reducing a defined decision uncertainty, not in producing data for its own sake.

Market research is the systematic collection and interpretation of evidence about markets, customers, competitors and commercial choices. Its value lies in reducing a defined decision uncertainty, not in producing data for its own sake.

When should a company commission primary research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

How to convert a business problem into research objectives is a practical research workflow for moving from a decision question to a defensible design, evidence trail and action. The method should make assumptions, quality checks and interpretation rules explicit before data collection begins.

How to write a market-research brief is a practical research workflow for moving from a decision question to a defensible design, evidence trail and action. The method should make assumptions, quality checks and interpretation rules explicit before data collection begins.

How to write a research proposal is a practical research workflow for moving from a decision question to a defensible design, evidence trail and action. The method should make assumptions, quality checks and interpretation rules explicit before data collection begins.

How to develop a research framework is a practical research workflow for moving from a decision question to a defensible design, evidence trail and action. The method should make assumptions, quality checks and interpretation rules explicit before data collection begins.

How to choose the right research methodology is a practical research workflow for moving from a decision question to a defensible design, evidence trail and action. The method should make assumptions, quality checks and interpretation rules explicit before data collection begins.

How to define a research universe is a practical research workflow for moving from a decision question to a defensible design, evidence trail and action. The method should make assumptions, quality checks and interpretation rules explicit before data collection begins.

How to formulate research hypotheses is a practical research workflow for moving from a decision question to a defensible design, evidence trail and action. The method should make assumptions, quality checks and interpretation rules explicit before data collection begins.

Research questions versus questionnaire questions is a decision comparison between Research questions and questionnaire questions. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Dependent, independent, control and confounding variables is a concept within research fundamentals and study design that helps organise evidence around what decision is being made? It should be defined operationally so different teams measure and interpret it consistently.

Market research is the systematic collection and interpretation of evidence about markets, customers, competitors and commercial choices. Its value lies in reducing a defined decision uncertainty, not in producing data for its own sake.

Research validity and reliability is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Internal versus external validity is a decision comparison between Internal and external validity. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Construct validity in consumer research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Ecological validity is a concept within research fundamentals and study design that helps organise evidence around what decision is being made? It should be defined operationally so different teams measure and interpret it consistently.

Research triangulation is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Mixed-method research designs is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Sequential exploratory research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Sequential explanatory research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Concurrent mixed-method research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Pilot studies and feasibility studies is a concept within research fundamentals and study design that helps organise evidence around what decision is being made? It should be defined operationally so different teams measure and interpret it consistently.

Pre-testing versus pilot testing is a decision comparison between Pre-testing and pilot testing. The useful question is not which is universally better, but which approach fits the objective, evidence, population, timing and consequence of error.

Research design mistakes that distort decisions is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

When research should not be conducted is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

How much research is enough is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Market research is the systematic collection and interpretation of evidence about markets, customers, competitors and commercial choices. Its value lies in reducing a defined decision uncertainty, not in producing data for its own sake.

Lean research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Rapid research without sacrificing quality is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Research governance is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Research ethics and informed consent is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Research among vulnerable populations is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Confidentiality and anonymity in research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

Personally identifiable information in research is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.

GDPR, privacy and respondent-data protection is a concept within research fundamentals and study design that helps organise evidence around what decision is being made? It should be defined operationally so different teams measure and interpret it consistently.

Research documentation and audit trails is a research approach within research fundamentals and study design used to reduce uncertainty around what decision is being made? The design should connect the business question, target population, evidence source, analysis and decision rule.